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FIZZLING FIREBOXES: THOMAS VOYAGES TO NEW YORK!
Fisher-Price and HIT Entertainment Celebrate Misty Island Rescue with Sneak Preview at Brooklyn Bridge Park
NEW YORK, August 26, 2010 /PRNewswire/ — Peep! Peep! Thomas the Tank Engine™ fans were treated to quite a sight this morning as Thomas arrived to Brooklyn Bridge Park not by rail, but by sea. To mark the DVD release of the Thomas & Friends Misty Island Rescue from HIT Entertainment and the introduction of the newest Thomas toys from Fisher-Price, Inc. (a subsidiary of Mattel, Inc. (NASDAQ:MAT)) the companies joined together for a very special sneak preview.
NEW YORK, August 26, 2010 /PRNewswire/ — Peep! Peep! Thomas the Tank Engine™ fans were treated to quite a sight this morning as Thomas arrived to Brooklyn Bridge Park not by rail, but by sea. To mark the DVD release of the Thomas & Friends Misty Island Rescue from HIT Entertainment and the introduction of the newest Thomas toys from Fisher-Price, Inc. (a subsidiary of Mattel, Inc. (NASDAQ:MAT)) the companies joined together for a very special sneak preview.
The Misty Island Rescue sneak peek offered the biggest Thomas fans an inside look at the upcoming excitement for this holiday season. In a nod to Thomas, the iconic #1 blue engine, leaving the Island of Sodor for the very first time in Misty Island Rescue, a life-sized Thomas the Tank Engine steamed into the park on a barge (just like in the movie) to deliver the first new Thomas & Friends™ toys from Fisher-Price including the Zip, Zoom & Logging Adventure™ Playset, Thomas & Friends™ Shake Shake Bridge, Return from Misty Island Playset and Follow Me Thomas. The new collection features engines and playsets with exciting new action features and tons of interactive play. Following the arrival, play stations offered up the opportunity to experience the new toys and to watch a sneak preview screening of the movie before the DVD officially debuts next month.
Adding to the excitement of the “Misty Island” themed event, Thomas was tugged by The Pegasus, a historic tugboat that participated in both World Wars, and play station activities were hosted aboard the Lehigh Valley #79, a restored 94 year old wooden covered barge. The Lehigh Valley and the life-sized Thomas model were docked at Brooklyn Bridge Park for the day for all visitors to enjoy.
“We’re thrilled to be on board for the first time as the master toy licensee,” said Gina Sirard, Vice President of Marketing for Fisher-Price. “It’s exciting to bring the true essence and magic of Thomas and Misty Island to fans around the world through toys that bring the characters to life.”
“With the TV show’s transition to CG animation, the new partnership with Fisher-Price and Thomas’ momentous trip off the Island of Sodor – the sneak peek shares with Thomas fans the excitement surrounding the beloved Thomas & Friends brand,” said E.J. Minor, Vice President, Consumer Marketing, HIT Entertainment.
Misty Island Rescue sees Thomas the Tank Engine™ leaving the Island of Sodor for the very first time in the engine’s latest movie adventure. Misty Island is full of new and colorful characters and new mysterious destinations, and is a place where nothing quite works as it should! Misty Island Rescue – The Movie will be released on DVD on September 7, 2010, from Lionsgate Home Entertainment.
Adding to the excitement of the “Misty Island” themed event, Thomas was tugged by The Pegasus, a historic tugboat that participated in both World Wars, and play station activities were hosted aboard the Lehigh Valley #79, a restored 94 year old wooden covered barge. The Lehigh Valley and the life-sized Thomas model were docked at Brooklyn Bridge Park for the day for all visitors to enjoy.
“We’re thrilled to be on board for the first time as the master toy licensee,” said Gina Sirard, Vice President of Marketing for Fisher-Price. “It’s exciting to bring the true essence and magic of Thomas and Misty Island to fans around the world through toys that bring the characters to life.”
“With the TV show’s transition to CG animation, the new partnership with Fisher-Price and Thomas’ momentous trip off the Island of Sodor – the sneak peek shares with Thomas fans the excitement surrounding the beloved Thomas & Friends brand,” said E.J. Minor, Vice President, Consumer Marketing, HIT Entertainment.
Misty Island Rescue sees Thomas the Tank Engine™ leaving the Island of Sodor for the very first time in the engine’s latest movie adventure. Misty Island is full of new and colorful characters and new mysterious destinations, and is a place where nothing quite works as it should! Misty Island Rescue – The Movie will be released on DVD on September 7, 2010, from Lionsgate Home Entertainment.
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